Mélange Accessibility for All Magazine October 2022 | Page 38

To Table of Contents retail sector ," said Mark X . Cronin . " When we sell directly to consumers … Just opening that package will make you feel good [ and ] will make you happy . We ' re working on how to do that in a wholesale setting ."
Excellent service is at the forefront of their goals , the team also promises same-day shipping for all orders , which is extremely hard to come by . " We never want to lose sight of that ," said Mark X . Cronin . " We have great people , we work with Andrew Neto , our Lord of the socks . He runs our warehouse and all fulfillment . He and his folks do a great job , and that enables us to go and do more things ."
Creating more jobs is essential
to the team . They have created JCS Champions , a program to allow people with varying abilities to start their own businesses by giving them a box of socks . It will develop micro-businesses where people can sell the socks they receive at flea markets , stores in their town , and more . Over the next five years , they plan to create over 1,000 jobs across the United States .
They are currently working with the University of Paris as well , planning to collaborate to have John ' s Crazy Socks in the French market or in the EU .
Viewers love the father-son team , so they chose to create their own podcast , ' The Spreading Happiness Podcast ,' where the two of them tell stories and jokes and even update people on John ' s love life . Mark X . Cronin said , " It changes people ' s perceptions and understanding of what Down syndrome is and what people with different abilities can do . So content is a big part of what we do ." The joke in the family is that John is the most hardworking man in the sock world .
The father-son duo typically works on the outbound aspects of the business , as they frequently speak in front of large audiences at a variety of speaking engagements . " We get asked , aren ' t you worried about what ' s happening [ back at John ' s Crazy Socks ]? The answer is no . We have a great team . Our job is to work for them , to put them in a position to succeed ." As a robust team environment has been built , John and Mark Cronin feel that strength and reliability have continued to be present over the last few years .
By constantly considering the brand and mission in everything they do , John ’ s Crazy Socks consistently fulfills their goal to spread happiness .