Mélange Accessibility for All Magazine October 2022 | Page 37

To Table of Contents
In addition , if the customer has diabetes , the packagers put in sugar-free candy . John ' s Crazy Socks showcases how much they value every order they receive .
The father-son duo has created 34 jobs in their company , and so far , 22 of them are held by people with varying abilities . Several employees are also Special Olympics athletes , coaches , or fans . As the team comprises many individuals , everyone is welcome to come up with ideas , suggestions , and designs . As the team works with 27 different designers , they have various colors and designs for their socks , making them perfect for various ages and customer types .
Bush-Socks
In 2020 John ' s Crazy Socks signed a deal with a strategic partner , a thirdgeneration family business that manufactures brands for department stores . " They gave us both the financial stability we need and the manufacturing strength , with the capabilities to support our growth . That will then enable us to move into the wholesale channel later this year ." Selling socks in large department stores like
Macy ' s and Kohls changes the interaction and process for purchasing their socks .
With the mission and goal to bring happiness and build connections with their customers , the business has continued the way it began . In every order , the team includes a handwritten note from John , a candy bag , and the name and picture of the person who packaged the order .
" John can ' t pick socks for everyone , so we want to be as inclusive as possible . Everybody in our organization helps pick socks . We have a diverse workforce . And that ' s important because we have a diverse customer base , and that enables us to connect . We take ideas from customers all the time ."
In turn , their mission can be hard to continue pursuing when people are buying from larger corporations like Macy ' s and Kohls . " We want to be thoughtful , and the consumer experience is very important to us . We ' re working on how we make that happen in the