MySOUK XMAS MAG December 2013 | Page 60

Born and raised in Lebanon, Sarah Beydoun is the Creative Director and Founder of Sarah’s Bag. She belongs to a generation of Beirut-based designers who came of age during the country’s sixteen-year civil war and are now contributing to rebuilding the city’s cultural life through their creative passion. Beydoun was one of the first designers in Lebanon to bring Middle Eastern pop culture into the mainstream, and to revive and reinvent the region’s rich traditions of craftsmanship, embroidery, crocheting and textile making. Today over 150 artisans form the backbone of Sarah’s Bag, making it one of the most successful social entrepreneurship brands in the region. And stylish women from Tokyo to Caracas via Beirut and Paris are sitting up and taking notice. 3 Also Check Sarah’s Bag on Facebook, Twitter, Pinterest and Instagram. 2 4 1 5 1. 2. Name: Earring Rays Layers – Price: $105 3. Name: Cross Over Gothic Black – Price: $350 4. Name: Man’oosheh Bag – Price: $85 5. 59 Name: Box Chili – Price: $750 Name: Bracelet Wicked – Price: $135 See the rest of the collection online: www.mysouk.com/sarahsbag