2014-2015 Strategic Plan
REALTOR® Association of Greater
Fort Myers and the Beach, Inc.
Mission
Board of Directors
®
Be a REALTOR’S primary resource for education and professional development, and an advocate in community issues affecting our Members, their customers, and property owners’ rights.
Strategic Goals
We will build a strong and sustainable organization that helps our Members become more profitable and
productive. We will accomplish this through our three strategic goals:
Offer our members compelling value
Consistently deliver excellent Member service
Effectively engage our Members
Key Focus Areas
BE THE “GO TO” RESOURCE CENTER - We will be the premiere education and resource center
that continuously offers valuable learning and information to help our members succeed.
Treat education as a key to membership growth and success
Expand program content to new areas of value to members
Provide easy access to market data and other critical information
STRENGTHEN MEMBER RELATIONSHIPS - We will strengthen relationships with our Brokers,
Sales Associates, and Affiliates, in order to increase bilateral involvement and engagement.
Maximize mutual involvement with Members
Increase the use of “personal touch” with Brokers and Managers
Use a segmented approach to better meet the needs of different Brokerages
INCREASE COMMUNICATION EFFECTIVENESS - We will maximize the impact of our communication to Members so they are fully informed and engaged at all times.
Increase communication relevance through segmentation
Ensure information is timely, useful, and accurate
Focus on communication effectiveness vs. volume
NAVIGATE CHANGING TECHNOLOGY - We will leverage technology in order to increase our ability to
meet our Members’ needs, and to ensure the quality and speed of Member service.
Be the technology resource for members
Help Members increase their technology skills to more effectively serve their customers
Use technology to perform more effectively & efficiently
2
President
Jason Jakus,
Platinum Elite Realty
President Elect
Paula Kiker, Lahaina Realty
Treasurer
Robin McKeever, Paul Homes
Secretary
Donna Guido,
Wentworth Realty Group
Past President
Karen Swanbeck,
Keller Williams Realty
Director
Marion Briggs,
Sun Country Realty of Florida
Director
Josh Burdine, Rockstar Realty
Director
Fred Burson,
Woodyard & Associates, LLC
Director
Juliana DaCosta,
Juliana DaCosta Real Estate Group
Director
Al Giacalone, RockStar Realty
Director
Kevin O’Keefe,
Right Choice Realty
Director
Maggie Morris,
Century 21 Sunbelt Realty
Director
Bill Steinke,
Sellstate Achievers Realty Network
Director
Janet Wallace, Gulf Coast Realty