RULE #4: BUILD DEEP FOUNDATIONS FOR YOUR BUSINESS AND FOCUS ON LONG-
TERM WEALTH NOT SHORT-TERM INCOME
A lot of people when they are building their businesses, their lists of
subscribers, they are not thinking long-term. You need to understand that it is the
foundation that you build when you are starting out that will enable you to scale
and leverage and that will also continue and grow that relationship with your
subscribers. So many people are looking for the easiest way, the short way, the hype
way to make someone buy something from them to make a quick buck. But it’s not
the way to go. You must to build deep foundations in order for long-term success.
RULE #5: PREPARE TO FAIL. JUST FAIL FAST AND FAIL FORWARD
To this day it scares me to think how much failure I went through when I frst
started out. But I’ve always believed that the day would come that I would be
unbelievably successful online and that belief always pulled me through and helped
me to move past failure. In fact, the more I failed the more I learned. I want to warn
you that you, too, will go through some trial and error to fnd something that will
work for you. Save yourself some grief and just accept now that things will not work
out all the time. When you fnd yourself at that point, all you need to do is flter out
and fnd something that will work for you and then scale it.
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