My Italian Link - Issue #09 My Italian Link Issue #09 | Page 38

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BUSINESS
MT: ...being in a different world. Ferrari models offer bliste-
ring mechanical performance, complete comfort and dri-
ving pleasure – all at the same time.
The Maranello factory is the iconic cradle of every Ferra-
ri in the world. What does Maranello mean to you?
ZV: It’s the heart of Ferrari! Its surrounded by shops, mu-
seums, restaurants, the track and everything Ferrari. You
have to go there to understand and experience it. It’s more
than you can ever imagine.
MT: Maranello is the heart of Ferrari. The people there eat,
sleep, live and, of course, manufacture these iconic cars
there. It is a very special town. I have been fortunate
enough to visit Maranello and the Ferrari Factory several
times. Witnessing the dynamic and precise way the factory
operates on a day-to-day basis and viewing the stages of
the production cycle was an experience like no other.
The Ferrari Empire encompasses more than just vehicles;
there are the clubs, events, client races, etc. Which
extended Ferrari experiences do you enjoy most?
ZV: F1, owners club events, and Mondiale track events for me.
MT: I really enjoy the local Passione Ferrari track events.
Scuderia South Africa, the official Ferrari dealer, invites
clients who have purchased cars from us to private track
days. Clients thoroughly enjoy time around the track in
their vehicles and we get to interact and connect with our
valued clients regularly.
People must have all kinds of reactions to the cars!
What is the funniest question you have been asked about
your/a Ferrari?
ZV: Are all Ferraris red?
MT: There have been so many humorous moments, but one ques-
tion that always amuses me is: “Is your company car a Ferrari?”
Is there anything people might not know about the cars
that you’d want to share with them?
ZV: Yes, once you have bought one, you want to buy more!
MT: When purchasing a Ferrari, you get what I like to call
the ‘Red Fever’. It sounds alarming, but it is in fact very
good. For example, customers have brought me cars to sell
for them and two days later they get in touch requesting
their car back. They need to have a Ferrari in their garage.
That is a sure case of Red Fever! Customers love being part
of the Ferrari family.
#FerrariInFocus
“ Then the ordering and creating of
your specific car begins… colour,
wheels, interior, you touch and
smell the leather, see the colour
palettes – it becomes an emotional
experience, combining all these
things and seeing how it gels.
A really exciting experience. ”
~
Mr. Zeus Venter
What’s it like to buy/sell a Ferrari? Could you describe the feeling?
ZV: It starts with an image of a new model via media, then the fea-
tures and characteristics. The model then grows on you to the point
where you contact the dealer and get more information and pricing.
Then the ordering and creating of your specific car begins… colour,
wheels, interior, you touch and smell the leather, see the colour pa-
lettes – it becomes an emotional experience, combining all these
things and seeing how it gels. A really exciting experience.
MT: It is an amazing feeling sitting with a client and building their
dream car in our Atelier on the Ferrari configurator. Ferrari offers ex-
clusive personalisation programmes such as the “Tailor Made” pro-
gramme, designed specifically for clients wishing to create a truly
bespoke car. Clients get to build their car exactly to their preference
and taste, and get to decide on each and every single detail. Every
purchase and sale is a unique and memorable experience.
My Italian Link and Scuderia South Africa
are proud to introduce Stefan Kotze,
winner of the FerrariInFocus photography
competition we held on social media
platforms this year. As the victor, Stefan
was invited to shoot the images for this
article, and we think he’s done a sterling
job! See more of Stefan’s inspiring
photography at www.stefankotze.com
Very few people get to say they’ve driven a Ferrari! Finish this
sentence: "Driving a Ferrari is like.........."
ZV: ...dressing yourself in tailor made clothing. Ready to be driven to
a fancy event, but you get behind the wheel, and it’s a sensational
transformation.
All rights reserved / © Ferrari - Photo by Stefan Kotze
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