My Italian Link - Issue #09 My Italian Link Issue #09 | Page 36

36 BUSINESS THE FEELING OF FERRARI -- My Italian Link got together with two of Scuderia South Africa’s ultimate fans – one who sells the Ferrari dream, and another who is a long-standing customer – to discuss what it really feels like to sell and own a Ferrari, how these luxury cars become a real part of you, and what advice they offer to future buyers and members of the Ferrari community. www.ferrari.co.za Ferrari is perhaps the world’s most iconic luxury vehicle brand. What makes Ferrari cars so special? ZV: The starting years of Ferrari under Enzo have been controversial to say the least, but despite the many challenges faced, they always came out better, producing cars that were always way ahead of their competitors’ performance and technology. MT: Ferrari is the only thoroughbred car manufac- turer left in the exotic luxury car market, with more than 70  years of expertise. The history of how Enzo Ferrari started, the racing history and the value retention the vehicles have is unsurpassed. If you had to describe Ferrari cars in three words, which would you choose? ZV: Works of art! MT: Performance, versatility and elegance. Speed, luxury, excellence, agility. Ferrari’s range offers it all. In your experience, what is a Ferrari’s best feature? ZV: Speed and performance. MT: A lot of people have enjoyed test driving vehicles from other luxury car brands, but realised after being behind the wheel of a Ferrari that others lack something they only experience when driving a Prancing Horse model – they have soul. As former president, Mr Luca di Montezemolo once said: “We don’t sell a car, we sell a dream.” MR. ZEUS VENTER, a long-standing Scuderia South Africa customer. MR. MIKE TUTT, who sells the Ferrari dream at Scuderia South Africa. Which model is special to you and why? ZV: The 246  Dino  GTB. I had the privilege to ac- quire a ‘73 model as a project car about six years ago and walked the road with it throughout this process. I know all of its parts and what it took to get it all together again. MT: It is challenging to choose one favourite/ special model. Each and every Ferrari is unique and fantastic in its own right. Each Ferrari model is equipped with supreme performance engines containing all the classic Ferrari power unit quali- ties, like the powerful and continuous acceleration at high speeds, the razor-sharp throttle responses and, of course, the exhilarating soundtracks. 37