My Italian Link - Issue #09 My Italian Link Issue #09 | Page 36
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BUSINESS
THE FEELING
OF FERRARI
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My Italian Link got together with two of Scuderia South Africa’s
ultimate fans – one who sells the Ferrari dream, and another who
is a long-standing customer – to discuss what it really feels like to
sell and own a Ferrari, how these luxury cars become a real part of
you, and what advice they offer to future buyers and members of
the Ferrari community. www.ferrari.co.za
Ferrari is perhaps the world’s most iconic luxury
vehicle brand. What makes Ferrari cars so special?
ZV: The starting years of Ferrari under Enzo have
been controversial to say the least, but despite the
many challenges faced, they always came out better,
producing cars that were always way ahead of their
competitors’ performance and technology.
MT: Ferrari is the only thoroughbred car manufac-
turer left in the exotic luxury car market, with more
than 70 years of expertise. The history of how
Enzo Ferrari started, the racing history and the
value retention the vehicles have is unsurpassed.
If you had to describe Ferrari cars in three words,
which would you choose?
ZV: Works of art!
MT: Performance, versatility and elegance.
Speed, luxury, excellence, agility. Ferrari’s range
offers it all. In your experience, what is a Ferrari’s
best feature?
ZV: Speed and performance.
MT: A lot of people have enjoyed test driving
vehicles from other luxury car brands, but realised
after being behind the wheel of a Ferrari that
others lack something they only experience when
driving a Prancing Horse model – they have soul.
As former president, Mr Luca di Montezemolo
once said: “We don’t sell a car, we sell a dream.”
MR. ZEUS VENTER,
a long-standing Scuderia
South Africa customer.
MR. MIKE TUTT,
who sells the Ferrari dream
at Scuderia South Africa.
Which model is special to you and why?
ZV: The 246 Dino GTB. I had the privilege to ac-
quire a ‘73 model as a project car about six years
ago and walked the road with it throughout this
process. I know all of its parts and what it took to
get it all together again.
MT: It is challenging to choose one favourite/
special model. Each and every Ferrari is unique
and fantastic in its own right. Each Ferrari model
is equipped with supreme performance engines
containing all the classic Ferrari power unit quali-
ties, like the powerful and continuous acceleration
at high speeds, the razor-sharp throttle responses
and, of course, the exhilarating soundtracks.
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