My first work Zapaka Vintage 1950s Swing Rockabilly Dresses Guid | Page 4

In 1957, "Coco" Chanel introduced the legendary two-piece suit and became famous.
Not only did the suit become the iconic style, but also pullovers fabricated with
jerseys and tweeds and lace evening dresses became the most elegant look of women
in that time. But in personal occasion, women dressed much simpler, more
comfortable. Eventually, these casual fashions became public clothing as well.
The “Swing Dress” was the most representative women’s clothing in the 1950s. It was
mainly composed of fabrics such as satin to reflect the image of a beautiful and
graceful woman. Due to it needed more fabric than the average dress, it was difficult
to promote it in Europe at first, but it was first popular in the wealthy America. When
"New Look" swept the whole country, influenced by this trend, fashion magazines
like Vogue and Women’s Wear Daily, mail order catalogs had a sharp increase in
product advertising that brought designer fashions into every home.