My first work Klippyo Studio - World's _01 Online Video Editor | Page 7

7      The most important aspect of your video is its aspect ratio.  As Derral Eves says while offering some great free  advice here:  “So many people miss out on golden opportunities, not because of bad  content, or lack of skill, but because they’re using the WRONG kind of  video.”  Old school 16:9 landscape video is a throwback to the VHS. To TVs.  Which is great, if it was still 1999. But it isn’t.  Today we have mobiles, iPads, and tablets in all shapes and sizes. We  have applications built specifically for them. And we are using them to  engage with forms of media, radically different from the past.”  So recording, editing and publishing in the right aspect ratio for the  platform you are publishing on is critical.  And doing it can bring a massive uptick in engagement. That’s proven.    KLIPPYO STUDIO - WORLD’S #01 ONLINE VIDEO EDITOR