My first work CiGen-intelligent-automation-10-Real-World-Use-Cas | Page 3

1. Sales analytics
Comprehensive analysis of large amounts of sales
data is fundamental for marketing and consumer
behaviour analysis. It is a necessary condition for a
wide range of retail decisions concerning trade
promotions, new product introductions, churn rate
minimisation.
Automated analytics provides easy access to
exhaustive reports providing real-time insights of
customers’ behaviour and corresponding customer
preferences. As such, it is a very useful tool for
discerning the parameters that influence clients’
dropping out of services, which allows timely
deployment of specific actions in order to retain
them. Moreover, future-oriented analysis allows
accurate sales forecasting, which is a supporting
pillar of stock optimisation.