My first Publication ocbc_ar17_fullreport_english | Page 8

MESSAGE FROM CHAIRMAN AND CEO
SUPERIOR AND DIFFERENTIATED CUSTOMER EXPERIENCE
ACROSS OUR THREE CORE BUSINESSES
OCBC’s three core pillars of banking, wealth management and insurance provide our more than 9 million customers with
a comprehensive suite of financial solutions to support them in their growth journey across different life stages.
CONSUMER BANKING/WEALTH MANAGEMENT
Under
Management
Our Assets
consumer
banking
and wealth management business offers customers access to a broad range of useful, suitable and affordable
financial products and services. In 2017, the Group saw broad-based growth across the franchise and we worked tirelessly to improve
the customer experience across every channel.
ASSETS UNDER MANAGEMENT
(S$ billion)
188.40
162.90
SERVING
8  IN  10
1
NO.
16 %
FAMILIES WITH
CHILD DEVELOPMENT
ACCOUNTS IN
SINGAPORE
BANCASSURANCE
MARKET SHARE
IN SINGAPORE
2016
2017
Highest number of
service excellence
award winners
3 rd consecutive year
Excellent Service Award (EXSA)
for financial industry
Please refer to Serving Individuals through Different Life Stages on page 22.
COMMERCIAL/CORPORATE BANKING
Corporate Loans
In commercial
and corporate banking, we continued to be the bank of choice for both established and emerging enterprises and
saw strong year-on-year business growth. We are a leading bank to the small and medium-sized enterprises (SMEs) in Singapore,
and our large corporate customers are served with our broad range of lending, treasury and funding solutions.
CORPORATE LOANS
(S$ billion)
122.70
132.25
8 %
1  IN  2
SMEs
IN SINGAPORE
BANK WITH US
2016
1
NO.
2
NO.
LEAGUE TABLE
RANKING FOR MALAYSIA
SYNDICATED LOANS
LEAGUE TABLE
RANKING FOR SINGAPORE
DOLLAR BONDS
Asia’s
Best Bank
for SME S
2 nd consecutive year
Euromoney Awards
for Excellence
2017
Please refer to Supporting the Full Spectrum of Businesses in Their Growth Journey on page 26.
INSURANCE
Our insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia.
Its emphasis on improving the customer experience and delivering innovative services and products contributed to robust underlying
insurance business growth in 2017. The partnership between Great Eastern Holdings and the rest of the OCBC Group has allowed us
Eastern
Holdings strengths
Great Eastern
Holdings
Great
Eastern
Holding's
Great
Eastern that
Holding's
to Great
draw on
our collective
to jointly
develop
new products and
services
match the lifestyle and needs
of our customers.
Group Net Profit
Embedded Value
total weighted new sales
new business embedded value
GREAT EASTERN HOLDINGS
NET PROFIT
(S$ million)
1,156
TOTAL WEIGHTED NEW SALES
(S$ billion)
96 %
1.08
1.32
23 %
NEW BUSINESS EMBEDDED VALUE
(S$ million)
470
548
17 %
EMBEDDED VALUE
(S$ billion)
11.7
13.4
589
2016
6
2017
2016
OCBC ANNUAL REPORT 2017
2017
2016
2017
2016
2017
14 %