My first Publication ocbc_ar17_fullreport_english | Page 57

FINANCIAL INCLUSION
CORPORATE CITIZENSHIP
WHY THIS IS MATERIAL TO US
Financial inclusion enables individuals and businesses to have access to useful and affordable financial products and services that
meet their needs.
MANAGEMENT AND EVALUATION OTHERS
Our stated Purpose is to be a bank that helps
individuals and businesses across communities
achieve their aspirations by providing
innovative financial services to meet their
needs. In addition, we continue to innovate
digitally and have deployed technologies that
allow us to deepen our engagement with
customers through digital channels, extending
our reach beyond physical branches. Bank OCBC NISP is aligned with the Indonesia National Strategy for
Financial Inclusion (SNKI) and has the following programmes in place:
SELECTED POLICIES PERFORMANCE AND TARGETS
Comprehensive Suite of Products and
Services and Unique Value Proposition
Serves customers throughout their life stages
and across segments
SELECTED PRACTICES
Baby Bonus Bank and
Mighty Savers® Programme
Enables children to start their financial
journey from a young age
FRANK by OCBC
Equips youths with financial knowledge and
avails investment and insurance products
OCBC Life Goals
Empowers customers to achieve their
financial goals by adopting a structured,
and needs-based approach
OCBC Business First Loan
Supports new businesses in their growth
journey by providing funds in a quick, hassle-
free way, under Singapore government-backed
Enhanced SME Micro Loan Programme
We evaluate the effectiveness of our financial
inclusion programmes by monitoring the level of
product subscription over the years. This allows
us to refine and enhance our programmes to
better cater to the needs of customers.
Please refer to Serving Individuals through Different
Life Stages on page 22 and Supporting the Full
Spectrum of Businesses in their Growth Journey
on page 26.
i. Promoting financial literacy among members of the public by
equipping them with financial management tools, including helping
housewives understand savings concepts
ii. Providing financial education to customers by organising market
outlook and tax amnesty awareness events
OCBC has established performance metrics to track the performance
of our product offerings and customer life stage value propositions.
1
NO.
MARKET SHARE
OF CHILD
DEVELOPMENT
ACCOUNTS
IN SINGAPORE
7
%
INCREASE IN
NUMBER OF
CUSTOMERS WITH
FRANK BY OCBC
ACCOUNTS
IN SINGAPORE
We will continue to promote financial inclusion through the offering of
products and services that meet the needs of a broad range of customers,
across their life stages.
CASE STUDY
BANK OCBC NISP
INITIATIVE
EDUCATION AND ENTREPRENEURSHIP
The implementation of CSR activities
in the social and community fields is
guided by the Bank’s CSR policies.
FINANCIAL EDUCATION AND LITERACY PROGRAMME
Access to financial services and the level of financial awareness
remain low in certain areas. These become an obstacle to
the financial independence and welfare of the communities.
To address this issue, Bank OCBC NISP initiated the Financial
Education and Literacy Programme, which aims to enhance
financial inclusion. Under this programme, the Bank created a
board game “Smart Future”. This board game is shared with senior
high school students in major Indonesian cities and promotes the
learning of financial management skills from an early age.
BUILDING ON OUR CORPORATE STRATEGY FOR SUSTAINABLE GROWTH
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