My first Publication ocbc_ar17_fullreport_english | Page 3

OUR CORPORATE STRATEGY
DEEPEN PRESENCE IN CORE MARKETS
A leading, well-diversified Asian financial services group with a broad geographical footprint in North and
Southeast Asia, well-positioned to ride on global mega trends to deliver sustainable business growth. A resilient
and responsible business that generates long-term value for customers, employees, investors and the community.
CORE MARKETS
SINGAPORE MALAYSIA INDONESIA GREATER CHINA
Dominant market
position at home Entrenched and
well-established
banking and
insurance franchise Extensive national
presence with
comprehensive
financial services
offering Strong presence
with dominance in
cross-border trade,
wealth and
capital flows
KEY GLOBAL
MEGA TRENDS
shaping
Asia’s growth
CORE BUSINESSES
Growing
Intra-Asia Trade
and Cross-Border
Capital Flows
Rising Asian Wealth
 BANKING
Comprehensive
retail and commercial
banking franchise across
well-connected business
and geographical network
 WEALTH MANAGEMENT
“ Asia’s Global Private Bank ”
with integrated regional and
wealth platform, across private
banking, premier banking,
bancassurance, securities
and asset management
 INSURANCE
Leading insurance
presence in Singapore
and Malaysia, and
growing franchise
in Indonesia
Urbanisation and
Continued Rise of
SMEs in Asia
CORE COMPETENCIES
Increasing Economic
Presence of China
 DISCIPLINED RISK MANAGEMENT
 DIVERSIFIED FUNDING BASE
 INVESTMENT IN TECHNOLOGY AND PEOPLE
Advancements
in Technology
SUSTAINABLE BUSINESS PRACTICES
 FAIR DEALING
 RESPONSIBLE FINANCING
 COMMUNITY DEVELOPMENT
 STRONG GOVERNANCE
 INCLUSIVE WORKPLACE