Before Abloh branched out with his new label, he for-
merly built a streetwear kingdom under the name Pyrex
Vision, which many celebrities had embraced with open
arms. However, as he later faced controversy regard-
ing reusing and reselling Ralph Lauren’s flannels, at
an astronomical price and after slapping the moniker
of his own brand on them, he scrapped the company. De-
spite criticism, it wasn’t long until he eventually
came back with his new ambition, and the history of
OFF-WHITE started.
Not only does he now own a brand, but the US entrepre-
neur is also involved in many other ventures, includ-
ing founding the RSVP Gallery in Chicago and joining
the #BEEN #TRILL
crew. He is a DJ
and a filmmaker who
directed a music
video for rapper
Lil Uzi Vert last
year. And most of
all, he is famously
known as the cre-
ative director of
rapper Kanye West’s
company DONDA.
Abloh is a major
icon across the streetwear and music scene.
But what the artist does with OFF-WHITE plays a
slightly different role than just defining what’s
hip on the streets and elsewhere. To be precise, he
is cultivating a sort of avant-garde and cult appar-
el that merges streetwear culture with premium fash-
ion, like reaching a common ground between the two ex-
tremes. The brand name itself has an echoing take – it
is defined as the grey colour zone in between black
and white. The creative is experimenting with getting
a classic silhouette to a fresh direction, something
that caters for the young millennial generation.
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