My first Publication CC May Edition for Web | Page 38

Industry Connect
THE INDIAN PET
NUTRITION
INDUSTRY:
EVOLVING TRENDS AND
FUTURISTIC OUTLOOK
By : CC Editorial
he Indian Pet Industry has
seen an unprecedented
growth in recent years and
is on its way to becoming
one of the most lucrative
and commercially viable markets
of the world in the coming years. Th e
country has seen a signifi cant increase in
the number of pet adoptions in the last
decade. Th is can be attributed to various
factors such as urbanization, cropping
up of nuclear families, humanization of
pets, and exposure to social media. Th e
pet industry is primarily divided into
four segments- pet food, pet accessories,
pet grooming and pet healthcare. Of
these, over 80% of the value share can be
attributed to the pet food segment alone.
T
As per a report by TechSci research,
the pet food market in India is estimated
to cross USD 270 million by 2019. Dogs
remain the most popular pets in India
followed by cats, birds and fi sh. Th us, the
dog food sector is likely to continue to
expand in the forecast period as the most
signifi cant contributor within the pet food
market.
treats, packaged and ready to eat meals
available as dry as well as wet food
products. While various brands seek to
tap the growth potential in this arena,
they need to understand that they’re
dealing with consumers who prefer to
give home-cooked dinners to their pets
rather than commercial dog food. Th is
trend has paved way for the emergence
of many start-ups specializing in home-
cooked, natural food products for pets.
Many companies are coming up with
customized, well balanced meals for pets
that are freshly cooked and nutritious and
delivered right at your doorstep.
Indians follow a culture of feeding their
pets whatever they eat at home. Once the
pets get accustomed to this, they don’t
really like eating packaged food anymore.
Today, your pet can chose from a host
Th e pet food industry is booming with
numerous pet kitchens and pet bakeries
throughout the country that cater to your
pet’s taste buds on a daily basis. Whether
it is your Pooch’s birthday or you happen
to be dealing with a fussy eater, you can
always get the meals customized to your
pet’s liking.
Th e contribution of pet kitchens in the
country might be an emerging trend, but
it’s likely to take off in the next few years
and become a robust segment on its own.
Th e success of home-cooked pet food
companies and pet bakeries lies in their
commercial viability in the near future.
Th ey might face tough competition from
Th e pet food industry is booming with numerous
pet kitchens and pet bakeries throughout the
country that cater to your pet’s taste buds on a
daily basis
In India, pet food mostly comprises of
38
of vegetarian and non-vegetarian meals
followed by dessert instead of eating
boring packaged food every day.
Creature Companion | May 2019 • Vol. XII • Issue 5 • Noida