My first Publication CC May Edition for Web | Seite 31

3
Th e Indian Pet Industry is growing at
an unprecedented rate. Where do you
foresee the future of your company in the
next fi ve years?
Yes, the Indian Pet Industry has witnessed
a boom in recent years and is growing at
a rapid pace. We envision ourselves as the
pioneers in manufacturing a premium
range of pet grooming products in the
country. We take pride in the fact that we
don’t compromise on the quality of our
products and off er non-toxic, fragrance
free and paraben free products to our furry
companions. working couples who don’t want to have
children and are looking to adopt pets. Also,
empty nest syndrome and growing levels of
loneliness among the urban population has
led to more pet adoptions in recent times.
Over the years we have established a certain
level of trust and goodwill amongst our
clients and associates which drives people
to come to us asking various questions
about pets and we give them proper answers
and solutions for any pet-related problems. 6
4
What according to you is the scope of
the Indian Pet Services Industry in
the long run?
Th e Industry will most certainly grow as
more and more people are adopting pets.
Also, the present day consumers are more
aware about the products in the market and
they want the best for their pets.
5
What changes have occurred in recent
years resulting in a sudden boom in
the pet industry?
In recent years, the number of pet adoptions
taking place in the country has signifi cantly
increased. Factors such as humanization
of pets, urbanization and emergence of
a larger number of nuclear families are
responsible for this. Moreover, there has
been a considerable amount of increase
in the number of separations as well as
In addition to this, I have observed that the
millennials- (population between 20-30
year olds) are becoming increasingly animal
friendly. For instance, if there is a fl ood or
an animal needs shelter, they are the fi rst
ones to come to their aid. Th ey are the ones
looking out for animals more than what the
other half of the country is doing.
Are you planning to enter the
International market in the near
future?
Yes, we are looking to enter the International
market. In fact, we are planning to launch
our products in Hong Kong, Singapore and
London.
7
With current technological
innovations and new trends being
introduced almost on a daily basis, how
can Indian start-ups related to the pet
industry benefi t?
E-commerce and social media such as
Facebook, Instagram, and Snapchat etc.
have played an important role in reaching
out to pet lovers and pet parents. Most
millenials connect and interact with each
other on various online platforms. When
one looks at memes and videos of pets on
social media they have a therapeutic eff ect
on an individual’s mind. At the same time
social media can also be dangerous for
pets. For instance, one wrong statement
or suggestion can actually put your pet in
harm’s way.
8
Do you see India emerging as a global
leader in pet products?
Not in the current scenario. However, it
will take India a couple of decades to make
an impact on a global scale. Th e pace is
slow and steady but the government and
citizens need to come together to develop
compassion for animals.
9
Th e Indian market is still untouched
when it comes to pet services and
products. What can be done to make
it more accessible and attract foreign
investment?
Th e government should regulate the laws
governing the pet industry and citizens
need to be more compassionate towards
animals on the whole. As a nation we need to
develop a civic sense and be more
empathetic towards them. We must realize
that animals mustn’t be objectifi ed as they
are not a means for our amusement but are
our companions. I’ve seen so many cases
wherein pet owners disown or abandon their
pets if something goes wrong. Th ey’re just
not ready to take responsibility for the pet.
10
Many experts point out that the
Indian pet services industry is still
in a disorganized state. What can the
government do to improve this situation?
It is indeed very sad that there are no FDA
approved guidelines to manufacture pet
grooming products in our country. Almost
anybody with or without any knowledge
about animals can start a company overnight
and go on to manufacture low quality
products for pets that can harm them. We
need to have some rules and regulations
in place governing production so that our
animals have access to safe products and
live healthier and happier lives.
Th e Industry will most certainly grow as more and more people are
adopting pets. Also, the present day consumers are more aware about
the products in the market and they want the best for their pets
May 2019 • Vol. XII • Issue 5 • Noida
31
| Creature Companion