My first Publication CC May Edition for Web | Page 28

ZOOMARK INTERNATIONAL 2019
ZOOMARK INTERNATIONAL 2019
CONCLUDED ITS 18TH EDITION:
SUCCESS FOR THE NEW MIDWEEK FORMAT
AND A SUBSTANTIAL INCREASE IN INTERNATIONAL
VISITOR NUMBERS 757 EXHIBITORS FROM 45 COUNTRIES,
6 NATIONAL COLLECTIVES
ZOOMARK
INTERNATIONAL
2019 organised by BolognaFiere  with
the support of ASSALCO (National
Association of Producers of Pet Food and
Pet Care Products) and ANMVI (National
Association of Italian Veterinary Doctors)
concluded its 18th edition registering
a considerable increase in attendance
and exhibitors numbers, which totalled
757 including foreign exhibitors from
45 diff erent countries. Th e presence
of six national collectives highlighted
the growing internationalisation of the
event. New features this year were the
collaborations with diff erent associations
and with coordinators of foreign collectives,
the organisation of Focus sessions for in-
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depth examination of diff erent markets
and business opportunities relating to the
USA, Canada, Russia, UK, China, India
and the Czech Republic.
“Th e Pet market is one that has evolved over
the years,” explained Antonio Bruzzone,
General Manager of BolognaFiere, “Th e
growing attention for care and wellbeing
of our pets fi nds a detailed and thorough
response in the off er from businesses that
exhibited at Zoomark International this
year, a very wide spectrum of the very
best the international pet industry has to
off er. Among the particular strengths of
this edition were the 20 plus conventions,
workshops and meetings for the various
Creature Companion | May 2019 • Vol. XII • Issue 5 • Noida
categories and operators who were able
to benefi t from professional training and
enjoy an overview of the main innovations,
market research and strategies for success
in imports/exports. Th ere was an excellent
response from exhibitors and visitors to
the calendar change, which now focuses
the event in the fi rst four days of the
working week rather than taking place
over a weekend, a decision that contributed
further to the increase in numbers and
quality profi le of foreign visitors to the
event. Zoomark underlined its credentials
as the leading event in Europe: a huge
exhibition platform that once more this
year attracted a considerable number of
buyers, over 40% of whom came from