My first Publication Arup_BuildingDesign2020_v2 | Page 24

LEGO’s Design for Business (D4B)
management process tightly couples
innovation, creativity and business goals,
ensuring that marketing, product development
and production are mutually-supporting
endeavors.
Case Study: Multi-Stakeholder Cloud Collaboration
Why it’s important: While the building
design industry is focusing on BIM and
software at large as the primary tool for
streamlining and advancing the design
process, LEGO has rethought the design
process itself, with impressive results. LEGO’s
Design For Business (D4B) has cut the
company’s design cycle 
in half and allowed
the firm to concentrate on projects likely
to generate the most impact. The initiative
includes developing an innovation model,
a foundation overview, and a roadmap that
together help articulate objectives,
anticipate required skills and resources,
and assess results.
Location / Business: Billund, Denmark.
Lego Group for internal use.
Cross-Industry Technologies
Box OneCloud integrates a building design
content platform with a suite of mobile apps,
centralizing project information and allowing
designers, contractors and clients to interact
with BIM data without specialised tools.
Collaboration and centralisation has
been the weak link in many current BIM
implementations. The OneCloud suite of
data-access tools allows every participant
on a given project, from owners to designers
to contractors, to view and comment on
blueprints, schedules and revisions from
any mobile device. The partnership between
Gehry Technologies and Box points the way
to a near future where all stakeholders across
the breadth of a project will have real-time,
device and software-independent access to
drawings, photos and models at any phase of
construction.
Location / Business: Los Altos, CA.
Box / Gehry Technologies for internal use.
In addition to the expanding prevalence of cross-industry
software, cross-platform workflow and most particularly
communication technologies will be vitally important to
building design in the coming decade. While designers can be
expected to use many of the same design techniques as they
have in years past, workflow will be impacted by expanded
capabilities of communications platforms, design software
and fabrication hardware. Software applications from related
industries will increasingly support designers in visualizing
and communicating ideas at each stage of the design process.
A trend that became apparent in the 
last decade was the
increasing utility of computational technologies from other
industries to enable an ever-expanding degree of design
complexity in buildings. Tools from related industries will
continue to alter the landscape of building design, and
different disciplines’ toolsets will become less segregated.
This will be due in large part to the increasing necessity of
integration between design phases as designers are required
to communicate and collaborate across specialisms in a
digital and real-time design environment.
Expanded relationships between software developers
and cloud computing providers will enable a more advanced
integration of computation and BIM workflow into building
design and related disciplines. The growing prevalence of
cloud-based data storage, increasing industry engagement
with open-source design strategies, and availability of rich
and extensive data sets are fueling an awareness of the
potential for the commoditisation of design information.
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Case Study: Innovation Model: Design for Business
Building Design 2020
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