My first Publication Arup_BuildingDesign2020_v2 | Page 24

LEGO’s Design for Business (D4B) management process tightly couples innovation, creativity and business goals, ensuring that marketing, product development and production are mutually-supporting endeavors. Case Study: Multi-Stakeholder Cloud Collaboration Why it’s important: While the building design industry is focusing on BIM and software at large as the primary tool for streamlining and advancing the design process, LEGO has rethought the design process itself, with impressive results. LEGO’s Design For Business (D4B) has cut the company’s design cycle 
in half and allowed the firm to concentrate on projects likely to generate the most impact. The initiative includes developing an innovation model, a foundation overview, and a roadmap that together help articulate objectives, anticipate required skills and resources, and assess results. Location / Business: Billund, Denmark. Lego Group for internal use. Cross-Industry Technologies Box OneCloud integrates a building design content platform with a suite of mobile apps, centralizing project information and allowing designers, contractors and clients to interact with BIM data without specialised tools. Collaboration and centralisation has been the weak link in many current BIM implementations. The OneCloud suite of data-access tools allows every participant on a given project, from owners to designers to contractors, to view and comment on blueprints, schedules and revisions from any mobile device. The partnership between Gehry Technologies and Box points the way to a near future where all stakeholders across the breadth of a project will have real-time, device and software-independent access to drawings, photos and models at any phase of construction. Location / Business: Los Altos, CA. Box / Gehry Technologies for internal use. In addition to the expanding prevalence of cross-industry software, cross-platform workflow and most particularly communication technologies will be vitally important to building design in the coming decade. While designers can be expected to use many of the same design techniques as they have in years past, workflow will be impacted by expanded capabilities of communications platforms, design software and fabrication hardware. Software applications from related industries will increasingly support designers in visualizing and communicating ideas at each stage of the design process. A trend that became apparent in the 
last decade was the increasing utility of computational technologies from other industries to enable an ever-expanding degree of design complexity in buildings. Tools from related industries will continue to alter the landscape of building design, and different disciplines’ toolsets will become less segregated. This will be due in large part to the increasing necessity of integration between design phases as designers are required to communicate and collaborate across specialisms in a digital and real-time design environment. Expanded relationships between software developers and cloud computing providers will enable a more advanced integration of computation and BIM workflow into building design and related disciplines. The growing prevalence of cloud-based data storage, increasing industry engagement with open-source design strategies, and availability of rich and extensive data sets are fueling an awareness of the potential for the commoditisation of design information. 24 Case Study: Innovation Model: Design for Business Building Design 2020 25