My first Publication 1. 5 Digital Marketing Trends You Need to Know | Page 6

Micro Influencers
There's a big change for one of you with only category A and B
influencers on your list – big influencers are no longer trusted! This
means that it's time to switch to micro-influencers – who have a small,
but extremely busy community of followers.
Influencers usually have a greater level of trust and credibility with
their audience, and more often than not, appeal to a niche, making it
much easier for you to target your audience!
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