My first Publication 1. 5 Digital Marketing Trends You Need to Know | Page 3

Digital marketing used to be a hostile term for brand managers and business owners. Back in 2011, it accounted for less than 10% of the company's advertising budget. Re-marketing, pixel targeting, lead funnels, etc. were just fancy new words that 50+ year olds didn't want to hear. Today, it's a different story. Well, closer to 2020, marketers have undergone an unprecedented shift in the idea! We've seen a fairly rapid surge in social media service and digital marketing services, and as industry members, we've evolved and adapted over the years into many algorithm changes and advertising allowances. The New Year is almost time to come, and we have some exciting predictions about what's next for our industry in the next year or two. web development company