My first Magazine Why Do Businesses Use Professional Transcription A | Page 2

power of these videos is fortified with the statistical report that more than 70% of the internet traffic comes from videos. This means that your video will need that extra bit of shine and pitch to attract the viewers. This is where professional and Worthwhile video transcription come into play. They will not only transcribe it according to the context of the video but also ensure that it meets the needs of the wider audience and drive more engagement. There are several studies conducted that show that when business websites have a video incorporated in the landing page, it increases the rate of conversion by as much as 80%. This is made easier through video captioning because it makes it easy for the audience to understand the subject matter of the videos.