My first Magazine What is SEO Pros and Cons developing SEO (1) | Page 2

Most of the SEO activities can be performed free of cost. It’s usually the time
required to achieve the desired goals, which may be longer than expected.
Other than that, it is the tactics and the skills put to work, that bring out
good results.
Search engine optimization helps in to build mobile-friendly websites, which
suit the current needs of customers. It enhances navigation and promotes a
call to action.SEO activities work towards getting your website on the first
page of the customer's search results. A good SEO effort designs and
develops websites which comply with the latest search engine algorithms,
and hence do not fail to capture and sustain the attention of the user.
There are over 3.5 billion monthly searches made on just Google, apart from
other search engines. This is actually a huge potential for traffic to your
website. SEO ensures that the right kind of audience is able to view your
website, hence increasing the chances of website visits.
People automatically trust the business that has its website listed on the first
page. SEO done well increases credibility and trust amongst customers and
gives a competitive edge over other similar businesses.
Though SEO enjoys a lot of merits and induces a business owner to take up
SEO activities, it still suffers from some limitations, and the biggest
drawback is that getting desired results through SEO activities takes a lot of
time. It will be a while until you see improvements in website visits and ROI.
Adding up to this concern, SEO activities might also turn out to be of no use.
There is no guarantee of results in this kind of marketing.
SEO activities are not always free. If a company uses third-party
organizations to perform its SEO functions, then it is no longer free of cost.
Even after investing, SEO might not be consistent, and may not deliver
results as expected
Search engines keep developing and changing their algorithm which is why
you have to be constantly updated about the changes and implement them.
This might result in delayed results and loss of investment.
It is very important to create valuable and unique content, as everyone in
your business line is taking almost equal efforts to capture an audience. You
have to be constantly developing and evolving your website and content to
maintain customer engagement. Such tasks require SEO professionals who
keep monitoring and implementing changes and improvements.