Talking Fashion
RITA
ORA IN
VINTAGE
KANGOL.
AUDREY
GELMAN IN
VINTAGE.
Military millinery
gets a downtown
refresh for summer.
Le Click!
Le Bon Marché, with its iconic orange bags, has been
unleashing shopping endorphins since it opened its Rive
Gauche doors in 1852, and this month the department
store, armed with the luxury might of the entire LVMH
group, which owns it, launches a global shopping site
called 24 Sèvres to build on its legacy. In addition to Bon
Marché’s famed curation, 24 Sèvres will be stocking both
Louis Vuitton and Dior—two titans that have until now
been largely absent from the e-commerce space.
The site (and a corresponding app) offers everything from
a Laura Mercier compact ($75) to an Yves Salomon mink
bomber ($13,000) with a singular focus. “We wanted to make
this visually based,” says Ian Rogers, LVMH’s chief digital
officer, “with an elevated social-media presence.” (There’s
also a team of Parisian fashion experts available via video
chat: Imagine those decisive and believable ouis and nons.)
A 75-piece capsule collection—which combines the
talents of 68 stocked maisons (including Chloé, Proenza
Schouler, Givenchy, and Prada) and contemporary Parisian
creatives—debuts just in time to celebrate the launch. Note
the art de vivre of Loewe’s hammock bag emblazoned with
an illustration by Jonathan Anderson’s collaborators at
the creative agency M/M—or the Courrèges motocross
jacket adorned with a print by artist Chloe Wise.
Rogers has given the nascent site an early test-drive,
sending a PARISIENNE sweatshirt by Maison Kitsuné to his
daughter in California. With such petits trés ors now just a click
away, now we will truly always have Paris.— EMMA ELWICK-BATES
RIHANNA
IN DIOR.
BEYONCÉ IN
GUCCI.
24/7 HERO
MIU LADY BAG BY MIU MIU, REIMAGINED IN ROYAL BLUE, IS
A 24 SÈVRES EXCLUSIVE. DETAILS, SEE IN THIS ISSUE.
62
TALI LENNOX
IN VINTAGE.
VOGUE JUNE 2017
TA L K I N G FA S H I O N > 6 4
LOZOVSKY/
G
ts
Band of