My first Magazine UFASHON-MAG-Haute-Couture-FW-2017-2018 | Page 172

by renewed passion are now working with the crystalline
production of a chain that is traceable, with low environmental
consumer. “Can fashion rebuild and renew from sustainability?”
Engaged in this topic is also art. The debate took place right in
the background of Michelangelo Pistoletto's “The Third Paradise”,
a symbol of the rebirth of society in the balance between man
and nature and chosen by the National Chamber of Fashion as a
symbol of the “Sustainability Manifesto for Italian Fashion”. Art and
fashion together for rebirth. The term paradise, explains the painter,
in Persian means “protected garden” and we are the gardeners who
first paradise is where humans were integrated with nature. The
second is the artificial and global paradise of today, with the
evolution of technology developed by human intelligence. The Third
Paradise corresponds to the third phase of humanity, created by
the balanced connection between artifice and nature. It is indi-
spensable to ensure the survival of humankind. The symbol of the
Third Paradise is the reconfiguration of the infinite mathematical
sign, consisting of three consecutive circles. The two outer circles
represent diversities and antinomies, including nature and artifice.
The central large circle is the interpenetration between opposing
circles and represents the generative womb of the new humanity.
Thus, here is the need to re-form ethical principles and behaviors
as common life guidelines. This is the responsibility of fashion.
The Father of Poor Art, with the authority of its ingenuity, has
contributed to the partnership with the United Nations on
Gucci’s Head of CS&R, Valentino’s Senior Legal Counsel. Fashion
houses that, together with many other brands, started long ago the
growth paths on sustainability. Like Brunello Cucinelli’s ethical
code. Today, millennials, regardless of brand names, are very attentive
to sustainability. 74% read labels, know the fabric composition and the
geographic origin of the garments. The big challenge is to rethink the
future: to create new strategies to win global competition and to create
new forms of markets. Not forgetting the circularity of the economy.
Mariella Valdiserri
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ELISA STROZYK