Usually , niche blogs will contain advertisements of some sort ( pay-per-click or products or both ). In some cases , the purpose of the niche blog is to incite the reader into visiting another website which may then attempt to sell the reader a product or service .
Niche blogs are sometimes referred to as splogs , but this is a misnomer . Even though the desired end result for the niche blogger is to make money , the niche blog itself often contains valuable information . Most pay-per-click advertising is content-sensitive , so it is vital to the niche blogger to have useful content that is related to the chosen niche .
Why are niche blogs are popular ?
The popularity of niche blogging among new marketers can be attributed to several factors , including cost , adaptability and traffic generation . All of which are conducive toi start up business , particularly those that originate online .
Cost
The most significant reason for the popularity of niche blogging is the cost . Using services such as Blogger and Wordpress , niche bloggers can quickly and easily create a blog for free . In this way , the marketer can determine the viability of the selected niche before making a large investment of time and money .
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Because people ' s interests often change over time , it is important for a successful marketer to stay up-to-date on current trends . By using free services , the niche blogger can quickly adapt to the changing market and create a new blog marketed to that niche .
Traffic generation
In order for a website to be profitable , it must have visitors . Normal websites require search engine optimization or paid advertisement in order to gain visitors . Blog services like Blogger , on the other hand , incorporate Really Simple Syndication ( RSS ). Using this technology , the niche blogger can inform various online directories of the blog ' s existence . They , in turn , provide links to the blog . Visitors to these directories are then exposed to the blog ' s listing and may choose to visit the blog . Thus , the directories act as a marketing tool for the niche blogger .
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