Usually, niche blogs will contain advertisements of some sort( pay-per-click or products or both). In some cases, the purpose of the niche blog is to incite the reader into visiting another website which may then attempt to sell the reader a product or service.
Niche blogs are sometimes referred to as splogs, but this is a misnomer. Even though the desired end result for the niche blogger is to make money, the niche blog itself often contains valuable information. Most pay-per-click advertising is content-sensitive, so it is vital to the niche blogger to have useful content that is related to the chosen niche.
Why are niche blogs are popular?
The popularity of niche blogging among new marketers can be attributed to several factors, including cost, adaptability and traffic generation. All of which are conducive toi start up business, particularly those that originate online.
Cost
The most significant reason for the popularity of niche blogging is the cost. Using services such as Blogger and Wordpress, niche bloggers can quickly and easily create a blog for free. In this way, the marketer can determine the viability of the selected niche before making a large investment of time and money.
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Because people ' s interests often change over time, it is important for a successful marketer to stay up-to-date on current trends. By using free services, the niche blogger can quickly adapt to the changing market and create a new blog marketed to that niche.
Traffic generation
In order for a website to be profitable, it must have visitors. Normal websites require search engine optimization or paid advertisement in order to gain visitors. Blog services like Blogger, on the other hand, incorporate Really Simple Syndication( RSS). Using this technology, the niche blogger can inform various online directories of the blog ' s existence. They, in turn, provide links to the blog. Visitors to these directories are then exposed to the blog ' s listing and may choose to visit the blog. Thus, the directories act as a marketing tool for the niche blogger.
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