WORDS FROM DREW MELTON
Dashing Dish“ I’ ve worked with Sean Farrell on this project for the past four years. I put together the original logo when I was living in Michigan. He is a talented icon designer, but he doesn’ t do lettering. We often worked on branding projects collaboratively. His wife runs a large online food blog called Dashing Dish where she posts beautifully photographed healthy recipes regularly.
“ Since designing the fi rst logo, Sean has commissioned me to do redesigns twice, and we may even be working together again soon on another redesign. As Dashing Dish grows and matures, we are discovering the needs and personality needs to change. This is not effi cient, but it keeps Dashing Dish from getting stuck in the past. The project has grown up with us. Every time we work together we create something great. It’ s a fun project to be connected to.
the curated life“ This project was started by my wife Kelsey Zahn( http:// kelseyzahn. com) two and a half years ago when we moved to Los Angeles. We had just gotten married and she was going through a major career shift from a steady, well-paying job to freelance styling. In the meantime, to keep busy, she started this project in order to maintain her curiosity about food, life and style. This project has never been a commercial success, but I love the purity of this personal product. It has an ease about it both in the design and the content. She still posts fi ve days a week even after her freelance has picked up considerably.”
Case Studies 31