My first Magazine Stretch and Shrink Film Market | Page 2

found that there is an increasing shift in dynamics towards market consolidation .

Stretch films are stretchable plastic films that are commonly used for packaging bulk items by wrapping around palletized loads together . Due to its tough and strong characteristics , stretch packaging is used in transportation and storage applications . Shrink films find wide usage in packaging of food items and other consumer goods . Commonly used in retail stores to pack a single product or a cluster of smaller products together .

Substantial Growth of Flexible Packaging Industry Driving Demand

Flexible packaging is one of the most significant and fastest growing segments of the overall packaging industry and is rapidly replacing rigid packaging in several applications . Among the various types of flexible packaging , stretch and shrink films are abundantly used throughout the supply chain .

“ The food and beverages sector is one of the leading end users of stretch and shrink films owing to the rising demand for packaged products and the growing use of flexible packaging ,” states the author of the study . The considerable growth of the packaged food and beverages industry has , in turn , had a positive impact on the stretch and shrink films market .

The market is also driven by the growing demand from the transportation and logistics industry , the rapid expansion of the