My first Magazine Spring 2016 Issue | Page 14

ENTREPRENUER BLOG

G. SPIFF creator of Controversial Corruption aka 2Cs. Born and raised in South Central Los Angles

Who inspired your line?
I was inspired by the way my brain was set-up to see the bigger the picture and to challenge what others wouldn’ t dare to challenge or speak out on. I would say although I wasn’ t inspired by a certain person or brand I will say my work is modeled by Obey and a street artist known as Bansky.
How’ d you come up with your logo?
The logo came on its own I can’ t actually remember how I formed it or came up with the concept of it but it came to form while playing around trying to learn how to use photoshop.
Did you struggle putting your clothing line out on the market?
The only struggle there is when it comes to building a brand is believing in yourself and your product, whatever it may be clothes, music, etc... you’ ll have those nights when you just want to give it up because you’ re not seeing any progression but it takes time and devoted effort. in the end you’ ll be satisfied with saying that you did it no matter the outcome if you really love what you do and genuinely have a passion for it that love for it won’ t let you give up!
Two tips on building your brand
The tips I have when building a brand would be to stay committed and dedicated to your work and putting the time in EVERY day and willing to sacrifice time and money!
By Felix Reyes Jr.