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1.Firms that enjoy higher profit margins are using which of Michael Porter’s generic
strategies?
2.Which of the following companies is a good example of a low-cost leader?
3.Firms that follow this type of generic strategy can sometimes have difficulties
succeeding without compromising the key attributes of a company’s products or services.
4.Which of the following is a generic strategy developed by Michael Porter?
5.Striving to create and market unique products for varied customer groups is called
6.Which of the following is a value discipline?
7.Companies that pursue this value discipline strive to produce a continuous stream of
state-of-the-art products and services.
8.Which of the grand strategies is typically lowest in risk?
9.The grand strategy in which the firm directs its resources to the profitable growth of a
single product, in a single market and with a single technology is termed
10.What is it called when current products are marketed, often with only cosmetic
changes, to customers in related market areas?
11.The acquisition of one or more businesses operating at the same stage of the
production-marketing chain is an example of
12.If a textile producer acquires a shirt manufacturer, this is called
13.For the ABC Company, the Alpha business is in a dominant market share position in a
mature market. As per the BCG matrix, Alpha is a
14.Which matrix makes fine distinctions among business portfolio positions with the
inclusion of high/medium/low axes?