THE LATEST HYPE IN
CAR CUSTOMIZATION
issued by : Shamma AlSuwaidi
O
ne look at the types of cars
and motorcycles in the United Arab
Emirates capital Dubai and you are sure
to notice a huge difference between the
cars in the city and those found in other
cities across the world. A quick drive
around the city and it becomes evident
that people in Dubai have acquired a
,taste for customization of vehicles
motorcycles, bikes, boats, helicopters
and some even baby strollers. There is
a huge market for customization in the
UAE with many customizing dealerships
opening shop in the UAE and especially
in Dubai. To understand the popularity
of this new craze, you just need to do
a quick Google search for customizing
shops in Dubai and numerous shops
each with a unique sense of branding
.appears
The UAE has some of the highest rates of car
ownership per household in the world along with
a growing middle class with a taste for unique
and high-end goods. People prefer to drive in
with a one of a kind vehicle. This uniqueness
is seen to reflect on an individual’s personality.
Customization can only create this unique
character. It is no wonder that Dubai has more
than a handful of customizing business coming
up on the main avenues. These customizing shops
can fit anything from hydr