My first Magazine Mistakes SMEs Do in Marketing | Page 2

SMEs often are found lacking in having a proper marketing plan for their business due to lack of clear
vision about their own businesses i.e. what their business goals are, how is their business different from
that of their competitors.
As a result, many a time, small business owners end up spending too much on adopting wrong
marketing techniques. Like every plan in a business, marketing, too, should have a proper layout which
is based on the insights about one’s own business and goals.
Not Having Online Presence
Your marketing starts from having your presence on the internet – that is a website for your business.
SMEs often think they are too small or too local to run an online presence, so they do not require a
website at all. But the truth is customers use internet as the first channel to find out products and
solutions provider for their needs. So, a website for your business will only add up to the identity
building process of your business among customers, both local and global.
Not Targeting Right Customers
The very basic mistake that small business owners commit is that they do not earmark their target
customer group and so they target all as their customers. When it comes to marketing you need to
narrow down your target to a recognizable group so you can use best use marketing approaches that
work more effectively.
A tricky situation that arises here is too often small business owner are some time too blinded by their
the idea about target customer segment that they fail to recognize an actually potential customer
segment that goes unnoticed.
Not Focusing on Social Media Marketing
Those business owners who are averse to using new marketing approaches show a dull face to using
social media marketing. It is true, although, that small business owners often do not have the time to
spend in social media marketing. But this platform can be actually be rewarding and an ideal platform
for small business owners. Social media marketing is one of the most affordable and effective marketing
techniques for business owners who can focus their efforts and maximize their time spent on social
media to yield big results.
A key point to remember here is once they start social media marketing they should avoid abrupt
absence from it. Since customer these days search online and keep track of your product and solutions
online, if a potential customer sees no activity, that often leaves them wondering if you are still in
business and they move on to the next company. So, choose your channel wisely and keep updated.
About Us
Impals Marcom LLP is the Digital Marketing company established in Pune. Impals Marcom LLP provides
following services- Media Relations, Marketing Collaterals, Branding, Market Research, Digital
Marketing, Website Development, Designing, Content Marketing, Content Writing, Consultation
Our team consists of experienced professionals from a diversified background with one common
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