IDEATION
Ideation is essentially the creative stage where you
generate, communicate, and develop new ideas. An
idea is understood as the basic element of thought
which can be processed through visuals, and can be
concrete or abstract. Ideation comprises all the
stages of a thought cycle process, from innovation,
to development, and to actualisation.
WAYS TO
ENHANCE
CREATIVITY
Re-visualise the concept from a different
perspective/angle.
Keep a positive mindset. Quick exercise,
envisioning the future, and recalling the good
memories.
Counterfactual thinking. “What might have been?”
and “What if?” elements.
Daydreaming: Incubation of ideas.
Changing your location. Using your surroundings to
inspire and motivate you
Fast brainstorming sessions.
EXECUTION
Execution, in a creative process, is the
implementation of ones ideas and making them
happen.
Make a mind map, vision or concept board.
Write it down. Even if the idea is not complete.
Take a break. Time and space from constant
ideation can allow you to have a broader mind and
come up with new ones.
Ask “what if” questions to alleviate pressure and
avoid trying to force on the idea.
Evaluate S.W.O.T. (strengths, weaknesses,
opportunities and threats). Is the idea worst
exploring further?
WAYS TO GET IT
OUT OF YOUR
HEAD