song streams towards album sales,
will certainly mean we'll be seeing
more platinum plaques handed out
than in previous years. (By contrast,
Kendrick's To Pimp a Butterfly went
platinum earlier this year, while
Drake's Views went platinum
its first week and is a lock to
do double platinum by the
end of 2016.)
this is the music industry,
and the music industry
never stops. So now
there's only one
question left where's the
new album
at?
The real lesson here is
not that Cole is now a
commercially elite rapper,
although that's true, or
that he did it with no
features, which is also
true. For me the takeaway is that after years of
bending his sound towards
radio and trying to please Jay
and Roc Nation, he finally found his
true breakthrough success when he
made a project that ignored external
pressure and held the closest to his
own vision. They'll be popping bottles in Dreamville
tonight, and they
deserve it, but
Issue 1
YAUDIO Magazine