Musicventures 1st edition | Page 25

Early in his process of growing up , KeZ fell in love with the creative world of music .

The biggest impact on him had Tobi Tan , who is an artist and producer ( The Titans ), that introduced him to self made music . Having a mentor who has been working with great musicians before , like 113 ( France ), Samy Deluxe ( Germany ) and Voicemail ( Jamaica ), led the way for the teenager to develop an own musical character and instinct .

The world of US rap was fascinating to him and cd ' s like “ 2001 ” by Dr . Dre became milestones . Motivated by Tobi Tan , KeZ began to write his first lyrics in English . What started as an outlet for the emotions and reflections of a teenager , became an ambition .

It took him five years to get from the first fragile footsteps to the point where he was able to design entire songs and to give his thoughts a strong voice . When the developing artist turned 18 , he was given the opportunity to meet an editor of the most known music magazine in Germany . The guy he was about to meet , had already been working in the music business for years and so he could supply a professional opinion and relevant contacts .

On his way to meet the editor in Munich , KeZ didn ' t know how this event would change everything for him . After presenting two songs , the man promised to make use of his whole network and to get him a major deal . Leaving Munich and relying on spoken words , he dropped down his work in expectancy for the “ let ' s go call ” from a major label . After several weeks and many phone calls , it was clear that KeZ wouldn ' t get into the comfortable situation of having people investing in him .

Realizing how the music business seemed to work , he reconsidered his ambitions and work . One year later , as new influences and changes in life set in , far away from the major labels , KeZ developed a hunger that only increased since . What used to be plain love for hiphop music , became specified into a dedication to rap as a vocal art form , giving the possibility to record different genres of music . Releasing the first projects like the documentary “ 24 / 7 ”, music videos like “ Top Notch ” and “ Sky is the limit ”, meant the first presentation to the public . Especially by moving to Berlin in 2012 , the young artist developed a new relationship to his lyrics and sound .

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