Some of the prominent vendors in the global music production software market include Ableton, Cakewalk, Steinberg Media, PreSonus Audio, Apple, FL Studio, Cockos, Avid Technology, MOTU, and Propellerhead Software. To attain a competitive advantage over the other players, these players are focusing on new product development strategy. For instance, in March 2018, Tracktion launched a new recording software Waveform 9, with improved Digital Audio Workstation( DAW) to inspire the artist’ s creativity. It also offers multi-sampler tools to dissect the beats and 24 track drum loop construction kits for workflow enhancements. Similarly, in March 2017, KORG, Inc. launched new music production software gadgets, Lisbon, Vancouver, and DOTEC- AUDIO DeeMax for Mac. These gadgets allow more detailed editing, provide a high degree of platform interoperability, and simplify the music production process. Such consistent product development and commercializing initiatives are expected to accelerate the market growth during the forecast timeline.
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