What do you think the biggest challenge is with creating a new label? Do you think it has helped you as you are already a musician in a band?
Honestly my biggest challenge was learning how to seperate my time and make everything work. I had to learn to juggle Asking Alexandria and KBB in such a way that I am doing the best job I possibly can with both.
After creating a record label, how do you choose what bands you want to sign, What qualities make a band stand out & make you want to sign them?
They have to bring something new and exciting to the table, I personally have to love the band and really believe in them if I am going to invest my time into them. They also have to be willing to work extremely hard and really, really want this. The music industry is tough and if you aren't constantly fighting to get on top, you will quickly become lost in a sea of bands.
Once a band is signed to your label, What is the label in charge of doing for the band?
I don't like that terminology. It sends the wrong message. A lot of bands get signed and then just assume it's the labels job to make them famous, which isn't the case. Obviously we distribute the record to stores around the world, but it's a partnership between KBB and the band. We all have to work equally as hard together in order for the band to be successful.
You currently have 2 bands signed on your label, The Family Ruin & Scare Don’t Fear. What made you sign these 2 bands & how did you discover them?
I signed them for the reasons I mentioned above. Both bands are a breath of fresh air! They stand out in the crowd and they are ready and willing to work as hard as they need to in order to be successful. for the band to be successful.
"The Music Industry is tough and if you aren't constantly fighting to get on top, you will quickly become lost in a sea of bands!"
- Ben Bruce