Is there a certain guideline you and Jeff follow when designing new merch?
As far as our guideline right now, it’s definitely focused in on the brand right now. It’s very basic, bold & simple and I think that thats the process for us right now. I think our color palette right now is pretty limited to just black and white, black and grey, black white and grey, black and red, red and grey, and things like that. I mean I’ve been wearing black my whole life. So its just like thats where it needs to be but it will grow from that and we will continue to evolve what we do but it’s definitely a great harnessing point of where were beginning from.
Do you endorse any current bands other then Papa Roach with LAL Clothing?
Yes, Most definitely. My friends in Islander are going to start rocking the gear, their vocalist has already been wearing the stuff during their live shows. There is a band called Eye’s Set To Kill which is a younger band thats really digs our stuff too, so we’re about to reach out to them and give them some gear. Yes, that’s definitely a way for us to market our brand.
Will your Clothing Line be launching new products seasonally or just whenever a design comes about?
Oh, No its definitely going to be seasonally released. We are actually working on our spring line right now and so that will probably be unveiled in March or April 2015 but we are actively working on that right now.
What made you decide to hide a LAL Clothing gift packages on each stop of tour? What is inside each of these packages?
The Hide & Creep, Jeff & I were trying to come up with something DIY and fun ways to market our brand and thought that it was a cool way to engage with the fans in not only social media but with the real world in a physical aspect. Its been going really cool and the fans been having a great time with that and we’re just going to continue doing that.