Thursday 15 May | FREE Talks on Hot Button Topics
12.30 – 12.55
See how Merlin® 8, the
latest fully integrated
venue management
system, can significantly
improve your secondary
income with little or no
extra effort.
Merlin Software
Stand R12
13.20 – 13.45
Create engaging and
memorable tours and
talks with the help of our
practical, storytellingbased techniques.
theWholeStory
Stand P10
13.50 – 14.15
Discover a 3 dimensional
sound unlike any system
you have heard before.
Projected from above
and below the listener,
it transports visitors to
another world.
Sound Directions
Stand D2
14.30 – 15.00
Masterclass. Interpretive
writing tips and hints.
PLB
Stand E8
14.40 – 15.05
Online collections –
discover how you can
overcome technical
complexity and cost
barriers with The
Collections Cloud.
Axiell ALM
Stand K15
15.20 – 15.45
Be amazed by the power
of Immersive Interactive
Visualisation for
engagement, knowledge
transfer and decision
making – come along and
see real life projections in
action.
FusionGFX Ltd
Stand F6
Theatre 3
Retail, Funding +
Enterprise
Design Theatre
Exhibition Design +
Interpretation
Curated by
Sponsored by
10.25 - 11.05 Great products = successful shop
10.00 - 10.40 ‘David Bowie is’
in the bestselling show
Michael Walton is Head of Trading at London Transport Museum, with its extremely
successful museum shop and online retail. He has recently contributed to the 2nd edition
of “Successful Retailing in Museums”. Michael will talk about how the right products
are fundamental to increasing turnover and profitability and will share his top tips for
sourcing exciting and relevant products for your shop.
Michael Walton, Head of Trading, London Transport Museum
SECTOR UPDATE
11.35 - 12.15 A world of opportunities from
ACE and AIM
Arts Council England will provide the latest information on their current
opportunities and funding plans for 2015 to 2018. AIM will discuss their five grant
giving schemes as well as other money saving opportunities.
Matthew Tanner, Chair of the Association of Independent Museums and Mary Godwin,
Relationship Manager for Museums, Arts Council England
12.45 - 13.25
Welcome (now give us your money)!
We work endlessly on our programming and our presentation, we focus hard on our
grant applications and our outcomes - and yet sometimes forget some basic steps that
make every visitor feel better, relax and spend more. Victoria will help you to ensure that
your museum or heritage site is offering a great welcome, happy customer service and
still generating good spend. Surprisingly simple, but surprisingly difficult to do….
Victoria Wallace, Chief Executive, Leeds Castle
13.55 - 14.35 Jack Vettriano,
record-breaking retail!
The Vettriano exhibition produced £1.35 million in retail sales in
5 months. This presentation will illustrate the exhibition’s background and context,
before describing the business of creating a record-breakin