Museums + Heritage Show Guide 2014 | Page 15

Wednesday 14 May | FREE Talks on Hot Button Topics 13.00 – 13.25 Masterclass. Getting the most out of Location Based Services, harnessing the technology to transfer information and evaluate. xpedeo multimedia guides Stand B10 13.30 – 13.55 Seamless management of your sales, subscriptions, events and other trading activities with latest software, ReCreateX. Syx Automations Stand E4 14.15 – 14.40 Using breakthrough software to create amazing immersive, interactive displays inhouse. Find out what can be achieved! InfoAktiv Stand W3 14.00 – 15.30 Masterclass. Interpretive writing tips and hints. PLB Stand E8 15.00 – 15.25 Get the inside track on 3D printing and find out how it can enhance your collections and provide opportunity for public engagement. Museotechniki Ltd Stand L4 15.40 – 16.05 Discover M-GUIDE: a multimedia tool that’s more than a guide – distributing content via multiple channels and even being used to print products. delius digital Stand G14 Theatre 3 Understanding Your Visitors Curated by 10.10 - 10.50 Introduction to visitor research This session will cover the basics of how and why we do research with visitors – the value of visitor studies for developing exhibitions and programmes, as well as forming relationships with visitors. Jack Gelsthorpe & Lauren Souter, Audience Research and Advocacy, Science Museum 11.20 - 12.00 Using consultation and evaluation to develop and improve partnership working Find out how listening to current and potential stakeholders has informed the way IWM has developed the First World War Centenary Partnership and the resources produced for their members to use with their audiences. Gina & Angela will discuss the most more recent stakeholder evaluation, especially what IWM would like to find out and how they are working with Sphere Insights Ltd to achieve it. Gina Koutsika, Head of National and International Programmes and Projects, Imperial War Museums & Angela Diakopoulou, Head of Research, Sphere Insights Ltd 12.30 - 13.10 Are the kids on-board? Co-creation at the Cutty Sark Hugh and Catherine will describe how visitor research can be used in building community relationships, particularly focusing on research done with children attending a primary school local to this iconic landmark. They will demonstrate how the process can help children feel part of ‘the management team’ rather than simply visitors, a model that can be adapted for other visitor attractions. Hugh Hope-Stone, Director, Hope-Stone Research & Catherine Stevenson, Learning Manage Ȱ