Creating Interactive audience participation
Primary Category:
SPECIALIST PRODUCTS & SERVICES
SUPERMASSIVE
Secondary Categories:
Exhibition & Experience Design Fabrication, Build & Installation Digital, AV & Immersive Technologies
Company Address: 26 Bankley Street, Manchester M193QA
Primary Contact Name: Ben Kercher
Job Title: Commercial Director
Contact Details: 07799 032 962 ben @ supermassive. uk supermassive. uk
Core Services Markets served:
UK, Europe
Supermassive is an interactive art studio and creative technology consultancy that transforms passive observers into active participants.
We noticed a gap in the experience economy: while the sector was growing, it was losing its " touch." Audiences were staring at screens, not interacting with the physical world. We wanted to build something deeper, funnier, and more physically engaging.
So we spent many years on R & D developing the proprietary technology to fix it. We combine
Creating Interactive audience participation
Supermassive specialise in delivering robust, " exhibition-grade " attractions designed to withstand high-volume public use. Our track record includes:
• Flagship Experiences: Creators of SUPERMASSIVE at Depot Mayfield, a large-scale B2C immersive art experience blending AI and physical play for mass audiences.
• Cultural Sector: Technical partners for Z-Arts ' Alice in Wonderland, delivering narrative-led puzzle systems and RFID tracking for a leading family venue.
• Commercial Activation: Delivered the Freight Island Xmas Experience, integrating custom phone networks and real-time venue control for seasonal events.
• R & D Excellence: Operators of the Salford Interactive Art Gallery, our dedicated prototyping facility where we rigorously stress-test every technology to ensure operational reliability before deployment. the chaotic creativity of an art collective with the rigour of industrial engineering. We don ' t just design sets; we engineer " living " environments using tactile controls, real-time depth mapping, and sentient AI personalities.
From our flagship shows in Manchester to partnerships with cultural venues, we deliver exhibition-grade immersion. Our work is robust, scalable, and designed to withstand thousands of interactions while keeping the audience in complete control.
Our toolkit for intelligent immersion:
• Digital Actors: Sentient-feeling AI avatars that listen, converse, and physically control venue lighting and sound to create a " living " presence.
• Tactile Interfaces: Industrial control panels, patch bays, and interactive phone networks that replace flat screens with satisfying, robust physical inputs.
• Responsive Environments: Real-time installations— including Generative AI Mirrors and projection-mapped landscapes( Sculpt)— that react instantly to user movement and touch.
• Quest Engines: Digital overlays that gamify crowd flow, using AR and smart routing algorithms to eliminate queues and guide visitor exploration.
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