Museums, Arts and Culture Procurement Guide 2026 | Page 8

Articulating Project Goals & Rationale
Primary Category:
STRATEGY, PLANNING & ADVISORY

AEA Consulting

AEA Consulting is a global firm setting the standard in strategy and planning for the cultural and creative industries. We are known for our candid and impartial advice that draws on deep knowledge of the cultural sector as well as robust research and analytical insight.
Since 1991, we have successfully delivered more than 1,300 assignments in 43 countries, helping clients around the world plan and realize vital and sustainable cultural projects.

Articulating Project Goals & Rationale

Secondary Categories:
Operations, Management & Visitor Experience
Company Address: Suite 152, Hill House, 210 Upper Richmond Road London SW15 6NP
Primary Contact: Natalia Vartapetova
Job Title: Senior Consultant
Contact Details: 020 8065 5562 nvartapetova @ aeaconsulting. com
Core Services Markets served: UK, Europe, Middle East, Africa, North America, Asia-Pacific, Global
AEA works with clients at the earliest possible stage to develop successful project strategies, whether in the context of a new cultural facility, policy, or program. We help articulate the project’ s goals and rationale; explore the possible routes to deliver it; and confirm the optimum way forward.
AEA is a leader in the planning and delivery of a wide variety of cultural and creative projects, including cultural districts, mixed-use developments, museums and galleries, performance spaces, multi-disciplinary spaces, parks, and heritage sites.
We deliver plans that pay close attention to what is required for long-term operating and financial success in evolving and complex environments, and that includes actionable road maps and evaluation metrics.
Selected projects globally include:
Stavros Niarchos Foundation Cultural Center Athens, Greece;
Grand Egyptian Museum Giza, Egypt
National Gallery London, UK
West Kowloon Cultural District Hong Kong
Qatar Museums;
Queenstown Lake District New Zealand;
Barangaroo, Sydney, Australia;
The Shed, New York City, US;
National Museum of Ireland;
Design Commission Abu Dhabi;
Marshmallow Laser Feast;
As well as film and TV production companies and private artist and music estates.
8