Unifying museum ticketing
Primary Category:
OPERATIONS, MANAGEMENT & VISITOR EXPERIENCE
Merac
Secondary Categories:
Operations, Management & Visitor Experience
Technology, Systems & Infrastructure
Company Address: S04, Exeter Science Park, 6 Babbage Way, Clyst Honiton, Exeter, Devon EX5 2FN
Primary Contact Name: Andy Povey
Job Title: Founder
Contact Details: 01392 241730 andy. povey @ merac. co. uk www. merac. co. uk
Core Services Markets served:
UK
Merac is a guest-centric ticketing and commerce platform built specifically for the visitor attractions sector. Designed around how attractions actually operate, it helps museums, cultural venues and leisure operators convert more visitors, improve operational performance and deliver seamless guest experiences.
Merac intelligently connects every stage of the visitor journey before, during and after a visit, enabling operators to increase conversion, streamline operations and encourage repeat visits. From ticketing and memberships
Unifying museum ticketing
Coffin Works, the award-winning Birmingham museum, upgraded to Merac to streamline its ticketing operations and support growing demand for tours and visitor experiences. Following the end of the Arts Tickets programme, the museum required a fully integrated, long-term ecommerce and attractions management solution. Since returning to Merac, Coffin Works has benefited from a simpler to retail and on site transactions, the platform creates a joined-up experience for both guests and teams.
At the heart of the business is a mission to rehumanise e-commerce, ensuring technology enhances rather than replaces personal connection. Merac’ s team of Experience Engineers, made up of former operators, marketers and guest service professionals, provide proactive strategic guidance to help customers optimise guest experience, increase revenue and achieve long-term success.
booking journey, improved reporting and enhanced visitor satisfaction. The platform’ s connected ecosystem enables the museum to unify ticketing, operational data, memberships and Gift Aid within one system. Supported by Merac’ s experienced team, the partnership has helped the independent museum improve efficiency while delivering a seamless experience for visitors online and onsite.
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