Experiential Activations
Primary Category:
EXHIBITION & EXPERIENCE DESIGN
Spiro
Secondary Categories:
Strategy, Planning & Advisory Interpretation, Content & Storytelling Digital, AV & Immersive Technologies
Company Address: Regatta House, 67-77 High Street Marlow Bucks, SL6 6PJ
Primary Contact: Beki Winchel
Job Title: VP, Content & Engagement
Contact Details: + 44( 0) 330-123-2332 BWinchel @ thisisspiro. com www. spiro. com
Core Services Markets served: UK, Europe, Middle East, North America
2Heads is now part of Spiro, a strategically led, creatively driven global experiential agency built to drive brand and business growth. By accelerating Brand Gravity, the data-informed, emotional, and behavioural pull between brands and their audiences, Spiro deepens loyalty, drives repeat participation and turns experiences into measurable business performance. Globally connected and trusted by some of the world’ s most influential brands, Spiro creates the pull that keeps customers coming back.
Most experiential strategies optimise for the event. A bigger
Experiential Activations
In partnership with LEGO ® and Merlin Entertainments, 2Heads, now part of Spiro, delivered a portfolio of immersive attractions and live experiences. Landmark projects include Arctic Basecamp at LEGOLAND ® Billund, blending physical play, digital interaction and narrative world-building into a fully integrated, guest-shaped adventure. We also delivered Galacticoaster at LEGOLAND ® Florida and LEGOLAND ® moment. A better experience. A stronger impression. But even great experiences fade if it’ s not connected to something bigger. That’ s why so many brands invest in experiences but don’ t see sustained impact. At Spiro, we design experiences as connected systems, not isolated moments. Every event, activation, and exhibit is built to work together, move people through a journey:
Attraction ➡ Participation ➡ Relationship ➡ Preference.
Because growth doesn’ t come from a single interaction. It comes from how experiences compound over time.
California, the largest in-park investment in these locations’ history, an indoor coaster featuring a personalised, story-driven queue seamlessly connected to the on-ride experience. Our wider portfolio spans B2C and B2B, creating experiential that pulls for clients including Disney, Netflix, Formula E, J. P. Morgan, and Commonwealth War Graves Commission.
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