Museums, Arts and Culture Procurement Guide 2026 | Página 28

Breaking the mould
Primary Category:
INTERPRETATION, CONTENT & STORYTELLING

JR Creative Group

Secondary Categories:
Strategy, Planning & Advisory Exhibition & Experience Design Digital, AV & Immersive Technologies
Company Address: Fora, The Jellicoe, 5 Beaconsfield Road, London, N1C 4EW
Primary Contact Name: James Rowell
Job Title: Founder & CEO
Contact Details: + 44 7765 778 325 james @ jrcreative. group jrcreative. group
Core Services Markets served: UK, Europe, Middle East,
JR Creative Group are experience makers, storytellers, and brandaudience connectors. Based in London and founded in 2017, we partner with organisations, brands, and attractions to craft original live shows, immersive experiences, family and youth content, brand activations, events and bespoke entertainment, on land and at sea.
We don’ t do boring. We fuse big thinking with cultural insight and a healthy dose of playfulness to dream up experiences that don’ t just follow trends, they shape what comes next. No templates, no rinse-and-repeat- every brief gets a fresh perspective, rooted in real audience insight and a

Breaking the mould

Magna Science Adventure Centre‘ Borris and Norris’ Magic Laboratory’
BRIEF: Enhance Magna Science Centre’ s summer programming with a professional science show featuring interactive experiments.
APPROACH: We crafted a bespoke science show- Borris and Norris’ Magic Laboratory- led by the hilarious scientists and sharp eye on what moves the needle in ROI, reputation, and relevance.
We’ re not just creators- we’ re collaborators. We believe the best work comes from true partnership: co-creating with our clients, solving challenges side by side, and delivering seamless experiences that stick, sing, and spark something unforgettable.
In a world full of cookie-cutter concepts, we’ re here to break the mould.
We create the things you wish existed.
featuring wacky experiments, magic tricks and audience participation.
RESULTS: Sell out run throughout the summer holidays, increased engagement on social media for Magna Science Centre, great reviews on TripAdvisor, returning visitors commenting on varied programming.
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