SOHO+CO, LONDON
FOOD & DESIGN CONSULTANCY
WWW.SOHOANDCO.COM
SoHo+Co is a design consultancy with a love of witty ideas, food and drink. Founded by Jasmin Sohi
and Tom Holberton who trained in both architecture and graphic design, the studio enjoys working
with interesting people on quirky projects, from brand identities to installations. They believe design
should be playful - a recent collaboration with the Museum of Sake was a ‘floating’ sake bar with a
roof held up by helium balloons, part of an Ukiyo-e exhibition in London.
SUSSIE VILLARICO, BARCELONA
CO-FOUNDER OF COOKING IN MOTION
WWW.COOKING-IN-MOTION.COM
Sussie’s interest for sake started in 2013 when she decided to leave her native Denmark and move to
Barcelona to join the front of the house team in Pakta, a Nikkei ( Japanese-Peruvian) restaurant in
Barcelona owned by Albert Adriá. At Pakta she discovered sake’s great potential to pair with food.
Together with her partner Sebastian Mazzola she founded Cooking in Motion - a company where
they combine their love of cooking, sharing and exploring the world. This March Sussie participated
in the WSET sake level 3 course in London as a step towards one day becoming a great sake sommelier.
TOSHIE HIRAIDE, TOKYO
SAKE SAMURAI COORDINATOR & IWC AMBASSADOR
HTTP://COOPSACHI.JP
Having originally trained as a flight cabin attendant, she passed the Japan Sommelier Association
exam in 1992 . She worked with the Wine & Spirts Education Trust was the mastermind of sake
promotion who introduced IWC to Sake Samurai. She is on the front line of various sake promotion
activities in Japan and is immersed in the world of sake as the Sake Samurai Coordinator.
VIKTORYIA TOMA, DUBAI
AFRICAN + EASTERN SAKE SPECIALIST
WWW.AFRICANEASTERN.COM
Viktoryia was born in Belarus and has been living in Dubai for over 7 years. She currently works for
the UAE’s leading alcohol exporter and distributor, African + Eastern, as a regional Sake Specialist
overseeing Japanese Category development and promotion. Viktoryia previously held the position
of Japanese Food & Beverage Expert while launching Tokyo and Nagoya destinations for Etihad
Airways. She also has 3 years experience as Business Development Manager for Abu Dhabi Airport
Company, responsible for catering Formula 1 Grand Prix and a role of a Food Stylist for the Eastern
European version of ELLE- Decoration (DECO-style).
YUKI AOI, TOKYO
SAKE SAMURAI, TV ANNOUNCER & FOOD STYLIST
WWW.FACEBOOK.COM/YUKIAOI0927
Sake Samurai Yuki Aoi has extensive experience as a newscaster, reporter and narrator for news,
sports and information programs on radio and TV. She holds sake brewery tours and is interested
in food and liquor. She and holds various certifications including WSET Level 3, 1st Class Food
Analyst, Sake Sommelier, Shochu Advisor and Chopsticks Sommelier. She has published a Japanese
sake book titled ‘Nihonshu biyori (a perfect day for Japanese sake)’, published by Kazi Co. Ltd.
MUSEUM OF SAKE JOURNAL 5