Mummy and Me Magazine August 2014 September 2014 | Page 25

“The Silver Cross car seat team completed a
review of in car installation by real parents in real
life situations. The result was that Silver Cross
knew they would have to make a car seat that
would make a difference to how car seats are
fitted, and so the Simplicity was born.”

internal proportions for extended use and as ever,
beautiful tailoring including a padded hood and
apron for wintery days.”

Mummy and Me review:
“The Silver Cross Simplicity car seat
offers luxury at an affordable price. My
newborn immediately felt safe and settled
in this car seat. The straps combined with
the headrest offer a comfortable support at a time
of baby’s fragility. The fabric is not only soft and
luxurious, but also very durable.
The Silver Cross Simplifix car seat base is easy to
install and once installed becomes invaluable for
‘on the go’ parents allowing you to ‘click in’ the car
seat and go! (Especially useful if you have other
children to attend to).
A safe, comfortable and secure car seat offering a
touch of luxury at an affordable price.”

Available from

www.
silvercrossbaby
.com

SILVER CROSS SIMPLICITY CAR SEAT

The Silver Cross experienced team
“Attention turned to developing a
including car seat specialists,
simple and ultra secure seat
Key Features:
know that many parents are
belt routing which everyone
confused when fitting their
can understand. The result
Group 0+ rated infant carrier
baby car seats, especially
is a hugely affective Car
Suitable from birth to 13kg (approx
when it is their first child.
seat from 0-15kg, which
9-12 months)
How many parents and
Silver Cross are sure
Rearward facing car seat
grandparents have you
will unravel the mystery
ISOFIX compatible with the Silver Cross
seen struggling in a car
and uncertainty around
Simplifix base
park alone not sure how
correct installation. In
Generous internal dimensions
to get the baby car seat
short, a badly fitted seat
into a car? The Simplicity
is an ineffective seat.
Creates a full travel system with
will ensure these problems
Simplicity is designed to
Silver Cross Surf 2, Pioneer,
no longer occur.
instill confidence from the first
Wayfarer, Sleepover,
fit – through simplicity itself.”
Freeway and Reflex
“Designing the very first Silver
Nick Paxton, CEO
Cross own brand
car seat for
newborns has been a complex process. At
Silver Cross The Simplicity can be paired
the heart of the matter is the complete safety of
with the Simplifix Car Seat base for the ultimate
your newborn baby. Silver Cross have ensured
one click safe system.
that every detail has been considered including a
Silver Cross Simplicity Car Seat £130.00 RRP
5 point safety harness, one hand adjusting harness
Silver Cross Simplifix Car Seat base
and headrest, easy to remove covers for ease of
£125.00 RRP
cleaning, one hand harness tensioning