Mummy and Me Magazine August 2014 October-November 2014 | Page 4

Company Focus

Discover the Best...
in Swedish Baby and Childrenswear...
Our name
Polarn O. Pyret means ‘Buddy and the little one’

in Swedish. O. is the equivalent of our ‘&’, short for
Och – Swedish for ‘and’. You say it like this: “Pole
arn oh pier et”. However most people know this
children’s clothing brand as PO.P.

Brand Heritage
Polarn o. pyret

In the early 1900’s in Sweden, travelling sewing
machine salesman Nils Adamsson decided to
open a small shop selling condoms, after noticing
the impact family size was having on struggling
households. By the 1930’s his wife Karin was making
and selling baby clothing in a new department of the
small shop in Stockholm, and so the family business
grew and by 1976 the Polarn O. Pyret brand, famous
mainly for soft cotton striped clothing was born.

UK
There is a Polarn O. Pyret store on nearly every
high street in Sweden, and in 2006 this Swedish
national treasure was brought to the UK by Mats
and Jo Nilsson. Mats, like most Swedish children
grew up wearing PO.P clothes and wanted to be
able to invest in similar quality at a fair price for
his UK based family. There are now 17 stores in
the UK including a large Concession store in House
of Fraser, Deansgate, Manchester; and the award
winning online store is

www.polarnopyret.co.uk

PO.P can also be found online at
John Lewis, House of Fraser and Mothercare.

The Philosophy

4|

Is simple…children need
clothes that they can
play in, the designers
strive to make clothes
that let children be
children. For Polarn
O. Pyret this
means goodlooking clothes
that
make
life
easier.
Clothes that
can withstand

WWW.MUMMYANDMEMAGAZINE.CO.UK

wear and tear and can be handed down from brother
to sister.

There is no such thing as bad weather…
just the wrong clothes
PO.P design outerwear with one thing in mind, keep
children happy, warm and dry in any weather. This
means flexible, lightweight and breathable fabrics
loaded with a multitude of features to keep out the
wind and rain. Their best selling waterproof Fleece
Jacket attaches inside the Wind and Waterproof
Coats creating a 3 in 1 solution that can stand up
to any British weather. Look out for the thermal
layers in silky polyester and merino wool that wick
moisture away from the skin, important for active
children in cold weather as any moisture near the
skin will make them feel cold.

Unisex
Much of the collection is unisex, you will not find
much powder pink and baby blue in the baby
collection. Up to around age 12 boys and girls
body shapes do not differ, and the brand believes
that gendering small children is best avoided. Who
wears what, and in what colour is up to you. Both
boys and girls need good-looking clothes that are
strong and versatile, and can be washed
and dried easily.

The Stripes
You will always find stripes at PO.P,
in fact PO.P is often referred to as the
stripy brand. The PO.P classic stripes
were introduced back in the 1975 by
the renowned Swedish designer Gunilla )ᕸ