Multisport Magazine Issue 27 | Page 6

FRONT N' CENTRE MULTISPORT MAGAZINE F R E E TO A G O O D H O M E OR EMAIL ADDRESS Publisher Sport 3 Group A NEW DIGITAL ERA BY MICHAEL A SMITH W elcome to the new digital era of Multisport Magazine. We are reaching so many more of our athletes, fans and sports lovers through our new digital platforms – over 100,000 readers in fact! Now our subscribers can watch videos, link directly to their favorite races and products, and be taken to the best destination events in the world. Throughout the season, we will also be producing Special Edition magazines covering the world’s biggest events and sports’ greatest personalities. Sporting personalities don’t get much bigger than Wayne Schwass, former North Melbourne and Sydney AFL player. On page 14 read how he lead 30 cyclists from Sydney to Melbourne raising awareness for suicide prevention through his group Puka Up. It was a journey that was of course physical, but even more emotional for the brave riders. Pure Performance again brings us training tips and advice. Also in this edition, see how our sporting stars are quickly becoming social media influencers, using their large fan bases to promote their sponsors and spread their messages. There are exciting new events on the sporting calendar covered in this edition too, such as Long Course Weekend (LCW) and Challenge Taiwan. Also, one of the fastest growing multisport events in the USA is coming to Australia later this year; read all about the Ragnar Relay phenomenon on page 10. Multisport Magazine race reports cover Ironman New Zealand, the Augusta Adventure Fest and Husky Triathlon Festival. We look forward to sharing all the exciting multisport news from around the world. MICHAELA SMITH EDITOR 6 | MULTISPORT MAGAZINE Managing Editor Michaela Smith Sales Stephen Morley Magazine Designer Rachael Charles Creative Contact: Sport 3 Group E: [email protected] www.multisportmag.com PUBLISHED BY DESIGNED BY