TRIATHLON QUEENSLAND
FROM THE TOP
I’ll share a few questions we have asked
of the business during this most recent
review period.
M
any of us participating in
triathlon do so for many reasons
beyond our enjoyment and
passion for the sport and its
many pursuits. One of the biggest draw
cards for my participating in triathlon is
the opportunity to refresh mentally and to
switch off office life.
We have been through some
substantial strategic review, data analysis,
presentation, and, most recently, our
AGM. Through the survey of Queensland
members, we know that a good
percentage are in management roles
during their professional lives. So, if I may,
The health of your business
We look at which areas of the business
are growing, we dig deeply on recurring
revenues, and ensure we are linking solid
business cases to forecasted growth.
Recently we put together some data
to asses our member retention. We can
see that our retention rate has increased
from 52% to 63% over the past three years.
Knowing the number of members who
didn’t renew this season, we called them
all and got some terrific insights to better
qualify the other information we
have captured.
In most conversations, the main reasons
members were not renewing this season
is because of injury, a change in life’s
circumstances, or a break from racing.
Most indicated they would return next
season.
So who is not returning? They were
young participants who had less than
three races last season. Most of these
members are simply going to try
something else and may come back in the
next few years.
Strong financial performance
After our most recent AGM, the annual
report is available, and you will see a solid
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performance this year. Reporting a small
profit was important, but the significant
improvement in our cash position and
reserves is the real winner.
Organisational structure
Over the last 12 months the organisation
has bedded down a revamped structure,
and we have continued to grow
our resources through a number of
partnerships to focus some attention
around clubs, schools, and promotion.
Since January the immediate impact has
been over 60 school visits and a tick over
22,000 students reached.
The Board of Triathlon Queensland has
continued to perform; driving strategy,
quality governance, and investing in our
clubs.
Although these three areas are good
places for reflection and information
gathering, they are also generic enough to
use as a starting point for a quick check on
your business, a way to assess a business in
which you may have an interest in joining
their board, or consistent measure to cross
check your competition.
See you in transition,
Tim Harradine
Executive Director, Triathlon Queensland