Multi-Unit Franchisee Magazine Issue IV, 2016 | Page 4

Multi-Unit Franchiseecontents I S S UE IV, 2016 D OM I N A T O RS COVER STORY 2016 Dominators – How They Did It! 10 Four multi-unit franchisees discuss the ups and downs on their path to domination: Rob Chinsky, Dave Goebel, Mara Fortin, and Robert Schermer, Jr. We also pay a return visit to Dunkin’ Donuts dominator Rob Branca. And in our Athlete Profile we spend some time with former NFL quarterback David Garrard as he masters the franchising playbook. BY DEBBIE SELINSKY and KERRY PIPES LISTS Ranking Franchising’s Top MSAs 50 The country’s top franchise markets and the operators who rule them FEATURES Succession Planning 52 It’s never too early (or too late) to plan for transition in a family business BY HELEN BOND Social Media 56 Attracting and engaging customers on their platforms of choice BY EDDY GOLDBERG 2 MULTI-UNIT FRANCHISEE IS S UE IV, III, 2016 2009 muf16-4_toc(2,4).indd 2 10/6/16 4:34 PM